Since I've mentioned that the emotional side of my work isn't the hardest part of my work, I would be amiss if I didn't mention what I do find difficult. Luckily for me, I love my clients, I love the work I do and I love making a positive difference. So what is difficult for me? This might be surprising but the answer is: Promotion!
The only difficulty: Promotion
I know that because I love the work I do, I should be happy to talk about my work for hours. It's true that I love talking about my work, but I don't discuss clients or their history and I don't always feel comfortable discussing everything I can do in the setting I'm asked. Often people will ask me what I 'see' concerning them. Since I'm good at what I do (Psychic Healing), my gift often focuses on what needs to be healed. That can be very confrontational and difficult at a time when people would rather do something else (celebrate on a birthday, promote themselves at a network meeting etc.).
I have seen miracles in my practice with my healing gifts and I'm really proud of the work I do, but I tend to hesitate to mention those to prospective clients. I guess I'm part of the under sell - over deliver crowd. I don't want to brag or toot my own horn. Sometimes that means I have trouble giving new clients a good idea of what they can expect from their work with me. I've started mentioning what I want to work towards though and often this is a lot more then clients were expecting. This is a very comfortable middle ground for me, but hasn't become a habit yet.
Another problem is that I do a lot of different things. When I tell prospective clients about my business, I tend to forget some of the services I offer (like house cleansing for example). For me, it seems like it all flows from the same source, however I have considered cutting back on options that are available. I'm still considering this, because whenever I need to promote my business it's hard to choose what I will talk about. I might consider dividing my services in different ways then I have before.
I also love working with businesses, but I never did any cold calling. I know I have a worthwhile service that would truly help transform some businesses. When people are back into balance, they are the most productive and the most happy employees you can wish for. I often see how stress reduction, better team work or leadership can make a world of difference. I also offer business reports and that really helps charting the right path and making the best of the opportunities available to businesses. However, promoting those services is difficult for me. I'm still brainstorming about what would work for me.
Luckily for me, I receive most of my clients by word of mouth, because I have many satisfied clients who adore the work I do and want to see others whole as well. I also received a lot of positive feedback and ideas from clients. I feel blessed that I have been on TV and would love more opportunities. Still, I want to grow, so I need to get my promotional vibe stronger!
Want to give me some good advice or do you have a great promotion idea? Post a comment on the blog, Facebook Fan Page or talk to me in the practice.
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